The newly launched CAS Brand Leadership is presented in the current issue of "Werbewoche". Max Meister, delegate of the BV4 board, runs the new degree program at the HWZ University of Applied Sciences in Business Administration Zurich together with Dr. Peter Felser.
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The ISO-certified brand valuation company BV4 Ltd. presents the 2013 edition of the ranking of the most valuable Swiss watch brands. Rolex was able to defend its position as the most valuable Swiss watch brand with a value of CHF 5.074 billion. Not only renowned luxury brands but also brands of low-priced watches such as Swatch were able to increase their brand values. To the ranking »
Max Meister, delegate of the BV4 board, and Dr. Peter Felser will be assuming the task of running the new CAS Brand Leadership at HWZ University of Applied Sciences in Business Administration Zurich. The innovative degree program was launched by the HWZ in cooperation with GfM Gesellschaft für Marketing. The CAS focuses on the manifold disciplines of a holistic and strategic brand management. The degree program will start in March 2014. More information »
On September 26th, the second edition of the Swiss symposium for brand steering and brand protection took successfully place at the HWZ University of Applied Sciences in Business Administration in Zurich. The symposium combined interdisciplinary know-how with regard to financial, legal and value-based brand management. Top-class experts such as Auke-Jan Bossenbroek (FIFA) and Dr. Peter Felser perfectly complemented the second edition of this symposium.
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Max Meister won this year’s "Credit Suisse Award for Best Teaching" that the HWZ University of Applied Sciences in Business Administration Zurich awarded for the sixth time. Read more »
In the current special edition of "LEADER", Stefan Vogler, chairman of BV4, talks about successful brand management. To the interview »
In the current issue of "kommunikationsmanager" Max Meister, Delegate of the Board of BV4 writes about the importance of IP reporting.
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