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The Rise of Chinese Brand Equity
The actual study of BV4 about the future development of Chinese brand equity depicts that Chinese brands will significantly influence the global landscape of brands in the future.
The Most Valuable Social Media Brands 2012
BV4 Brand Value Rating Agency and the department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich have created the first ranking of “The Most Valuable Social Media Brands 2012“.
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