«If you can’t measure it, you can’t manage it.»
(Peter F. Drucker)
A strong brand creates identity, builds trust and distinguishes a company from its competitors. In order to manage and improve the value that can be generated by a strong brand, one has to be aware of the financial value of the brand. This is what justifies a monetary valuation of a brand in order to pursue a value-based brand management.
As an independent Swiss brand valuation company, BV4 calculates the financial value of brands and other intangible assets using both scientifically founded and standardized methods. BV4 also develops sector and client-specific brand management models.
The BV4 experts, well-positioned at the interface between branding and finance, calculate brand values on the basis of a holistic perspective.